Ecommerce has become a staple in the cannabis industry, and with good reason. Online ordering saves dispensaries time and money while providing customers with a convenient, reliable, and safe shopping experience. However, not all ecommerce for dispensaries solutions are created equal. In fact, a bad eCommerce solution can have serious implications on your business and cost you valuable sales opportunities. That’s why it’s important to invest in an ecommerce platform that is designed to grow with your business and provide a seamless experience from browsing to checkout.
As more consumers turn to online purchasing, it’s important to create a seamless, user-friendly, and branded experience that is reflective of your brand’s values and aesthetic. Native ecommerce platforms provide the best online customer experience because they allow for a custom-tailored online menu that is designed to fit your brand’s voice, values, and aesthetic. These platforms also allow you to implement advanced SEO tools that are more effective for local search marketing and help your products rank higher on Google.
The benefits of a headless ecommerce platform are many, but some major ones include:
Agility: Headless ecommerce allows for more straightforward maintenance and updates, allowing you to quickly respond to market trends or regulatory changes without requiring an entire system overhaul. This flexibility is critical in an industry that has to constantly adapt to new customer demands and evolving market regulations.
A headless platform also offers better scalability, meaning that your website and online menu can be as big or small as you need them to be. This is especially important in the growing cannabis industry where demand is rapidly increasing and you need to be able to expand your online storefront as you grow.
An independent cannabis ecommerce website will also give you access to invaluable data analytics that can provide your business with information such as:
Customer Demographics: This data includes customer demographics such as age, gender, and location. It’s crucial for targeting future consumers and creating engaging content that drives conversions.
Shopper Journey: An independent ecommerce platform will provide you with a detailed look at the online journey of your customers, which can be critical in understanding how to improve their purchase flow and ultimately increase sales.
Third-Party Marketplaces:
Many online marketplaces have started to offer “all-in-one” solutions for dispensaries by integrating their own POS systems into the software. This, however, is detrimental to your dispensary’s brand because it causes customers to become more loyal to the online marketplace instead of your brand. For example, when consumers order from Doordash, they are less likely to remember the name of the restaurant or dispensary they purchased from because they have grown accustomed to the brand value that comes with buying from a marketplace.